TikTok is introducing a updated setting that enables them to cut down on the volume of AI-made content appearing in their streams. This step comes as the company revealed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global release. This development comes amid a increase in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service only show clips produced artificially. A considerable share of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers like content made with AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 million pieces of content are added to the platform daily, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI-generated videos they watch by using the “manage topic” feature in the app and picking AI-made media. Other topics that currently be modified under the tool encompass politics, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies oblige users to label “realistic” AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
In addition, the service will now add an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is intended to deter users from attempting to evade the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2 million AI literacy fund for specialists and groups to produce learning resources about using AI responsibly. This initiative will assist non-profit groups specializing in training computer science.
Platform Protection
The platform has defended its safety measures, amid controversy over plans to cut jobs for a large number of review team members in the UK. TikTok is planning to eliminate 439 jobs in its user protection team in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official explained that people-led review would still have a role, but AI can protect employees by filtering out the most graphic content ahead of it has to be seen by staff. The platform stated a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
